5 Reasons why Cupcakes are the way to go post COVID!

by Dale Jackley

5: No Clean up! Let’s face it, kids parties can be messy events and with the mess there is stress! Cupcakes are a stress free solution to feeding happy little mouths and keeping everything clean and tidy with little fuss. Have a bin next to your cupcake tower and encourage the kids to recycle the cupcake paper, your job is done!

4: Everyone gets one! Catering for kids parties is never easy and trying to figure out how much cake to order is sometimes daunting. You don’t want to run out but no body wants left overs sitting in their fridge for weeks on end after the event. Cupcakes are an easy way of making sure every invited guest has a serving while limiting waste and making sure you haven’t wasted money on cake that will not get eaten!

3: No cutting! There is no one definite way of cutting a cake and because cakes are always different sizes and shapes, sometimes 3d sculptures, cutting a cake evenly and without mess is always a challenge. Cupcakes are the easy grab and go item that allows the party planner or parents to sit back and relax!

2: Easy to decorate: Cupcakes, much like cakes, can be decorated in almost any theme and can even be personalized with a different decoration on each little cake. The more creative the decoration on the cupcake the more fun it is to eat for kids! Cupcakes can be displayed on towers or on cake tables to add just as much wow factor to a party as a cake would!

1: They are yum! It doesn’t matter what your favorite flavor is, it can usually be achieved on a cupcake! You can create all kinds of combinations in one little package that will leave you wanting another one! Beware, Cupcakes are addictively yum!



Dale presents to YEP

by Dale Jackley
Latest News

Having a stroke at 32 was a real eye-opener for me. I was burning the candle at both ends – getting up at 1am each morning to do baker’s hours – and had far too much on the go at one time.

The stroke was an adversity for sure, but it led to a better outcome in my life. I learned that I had to manage my lifestyle better, and I had to be smarter about how I did business. It forced me to really focus on what I was passionate about, and pursue that niche. It proved that less is more sometimes.

All of my tattoos signify different stages of my life, I have one on my arm that says “If you’re absent during my struggle, don’t expect to be present during my success”. I think the time of my stroke was a struggle, but a few people really stuck by me. There are lots of people you meet during the journey
of life, but only a few in the circle who are there when you really need them. My wife has always been there for me, and supports me whatever my dreams are. She works just as hard as me.

My family moved to Cairns from Melbourne when I was around 10, so I reckon I’m pretty much a local now. I love the people and the laid-back life. I mean, I love the big-city life of Melbourne too, but the weather in Cairns is much better. I used to have dreams of taking on the world, but I’m happy here, and I’ve learned now the importance of keeping life small and simple.

I did my baker’s trade straight out of high school, and have been qualified for 18 years now. After working as a baker and manager at Brumby’s, I established Jackley’s Bakehouse.

We started out seven years ago as a regular bakery with breads and pastries and sausage rolls, but since my stroke, we have morphed into a cake store specialising in all kinds of cakes and cupcakes and left all the stress behind. We opted to order our bread in from other local businesses and concentrate on what our passion is.

I always did cakes for family and friends, but it was just such a passion for me, it seemed like a natural progression. It’s an interesting field to work in, because cakes are just so visually appealing and have an organic reach on social media. If you create something that people love, they will share images of
it on social media – it basically markets itself.

The cake industry is forever trending and changing with the times. Our ability to deliver many different styles is definitely a strength. We keep up to date with new techniques and styles by keeping an eye on industry trends through social media. There are so many talented cake decorators both locally and overseas and having the ability to enjoy everyone’s creative talents via Instagram is awesome.

I used to play a lot of basketball, but these days, it’s all about my family and business. I have two girls, aged 9 and 3, and any spare time I have is spent with them. My 9 year old works in the shop some weekends and has aspirations of following in the legacy myself and my wife are creating, although we are the type of parents to allow her to follow her dreams what ever they may be. We run our family owned business as an extension of our own little family so a lot of our team feel at
home and enjoy working in that environment. We are building a young team of talented cake decorators that will be able to take us into the future.

  • Find your passion and stick to it. Life and success are all about following your dreams.
  • Work hard. I have learned that nothing good in life comes without hard work. On the other
    hand – don’t kill yourself through hard work. My stroke taught me that. Work smart.
  • Surround yourself with a small circle of good people who will be there when you need them.
    And never forget who helped you along the way.

Visit YEP Entrepreneurship Facilitators Cairns on Facebook



Win slice of bakery’s rise

by Dale Jackley
Latest News

BAKER Dale Jackley is rewarding his customers for the success of his two outlets in Cairns. He is giving away a year’s supply of bread to two lucky families to thank them for their support since he opened his bakery and store at Mt Sheridan three months ago.

Win slice of bakery's rise